Variable Data Printing (VDP) Services
Variable Data Printing allows you to customize digitally printed materials to your audience. You can specify variations in text, images, names and more to better target your customers or prospects. Thus, VDP allows your business to communicate with an audience on a one-to-one basis while maintaining the quick turnaround time of digital printing.
Variable Data Printing and personalized printing could improve your marketing’s return on investment. By pursuing Variable Data Printing services, you can market your business in a way that is more personal and relevant to your target audience. We have seen some response rates upwards of 25% for a selection of our VDP projects. Standard direct mail typically does not come close to achieving such a high response rate. In addition to the benefits that VDP can have on your ROI and response rate, VDP is also very efficient. There is less waste and your business will not be left with a surplus of unused marketing materials. With VDP, you only print the number of copies you need since they are customized specifically for each member of your audience.
Variable Data Printing projects can be pursued across numerous media and vehicles. Common VDP projects are included below for your reference. However, we have completed numerous other projects for businesses and can create a custom VDP solution for your business too.
- Promotional Letters
- And More!
Contact us for more information about our Variable Data Printing services. Although this type of project may seem complex, K&M Printing has years of experience performing VDP services for our customers. We can help you and your business along each step of the way to developing a high response rate and efficient VDP project. Call us at 887-884-1100 for more information.