When it comes to content marketing for your small business, there are a lot of options. Blog writing, social media, email marketing… the list goes on. However, one thing often overlooked is the infographic.
In today’s visual online marketing world, infographics generate clients and income for all kinds of companies. So how can infographics benefit your business? Today we’re going to find out.
According to TIME, the average attention span for humans is only eight seconds (compared to the goldfish at nine). Eight seconds. That’s how much time you have to catch and maintain consumers’ attention. And when it comes to online marketing, that time can be cut even shorter.
Luckily, infographics are full of visuals and graphics, which often trump wordy posts when it comes to competing for attention. Infographics take information which could have otherwise been overlooked and turn it into something visually appealing, drawing viewers in and generating potential clients for your business.
When it comes to producing infographics, the simpler, the better. The less text you have on infographics, the more simplified they will be, and will have a higher impact among consumers. Infographics allow you to organize information into an informative and interesting way that’s easy for consumers to understand.
Potential clients don’t want to take time out of their day to focus on a product or service you’re aiming to sell, therefore making a simple infographic that can put the information into short, clear thoughts is much more appealing.
Not only are infographics easier for consumers to understand, but they actually help with more knowledge retention than otherwise winded wordings. Infographics enhance recall among customers not only of the information, but of your brand and product as well.
They strip information down to the most important and, alongside visuals, show your business as an expert. This is important for when consumers look for your business later on through social media or your website.
The visual basis of infographics creates a perfect place for your business to promote its brand to consumers. An infographic campaign is an opportunity for your company to demonstrate its logo on a huge platform, and then allow it to be shared online.
Even more than your logo, infographics can include your business website information, social media, contact, address and more! You can put as much information about your brand as you want on an infographic, and then watch as it advertises your business without even trying.
Because infographics are online, they can be shared, promoted, commented on, liked, retweeted, and more, which all helps increase traffic to your business website, and in extension, your business.
Infographics are easily embedded and portable, which means your SEO rankings will increase as they’re shared throughout the Internet. Even if your business creates just one infographic for online viewing, its reach is limitless in promotion.
Your small business has a lot of options when it comes to content marketing, so don’t be afraid to take advantage of new and exciting endeavors like the infographic. Infographics offer a multitude of potential benefits for your business growth, but only if you take advantage of them.
If you’ve played the game telephone, you know how a message can get mixed up before it reaches its target. One person whispers a message to the next person, and so on, until it reaches the last person. Most often, that message is nowhere near the starting message. Marketing can be kind of like that, if you’re not careful. The single most important aspect of marketing is to make sure that the message you want to convey is the same message that your audience receives. That means your business needs to develop a clear, concise message that is easily relatable with your marketing efforts. Here’s how to make sure you’re coming in loud and clear.
Figuring out what you want to say could be the hardest part. Sometimes, marketing messages go out with little thought at all other than the end goal. Determine what you want the end goal to be and then discuss how you can make that happen. Brainstorming is the first step. Maybe your business determines that you need to get more new customers, and you think you can do that with a special offer. The returning business from these new customers would far outweigh the money spent on that marketing campaign. This is just one example of an outcome from a brainstorming session. You’ll be able to be much more detailed with a specific case.
Messy words and muddled messages happen when you overthink the message or assume your audience knows more than they do. Take a look at your message and act as if it were the first time you were hearing of your company or the special offer. Would you understand it? Does it get the point across? Would you be likely to follow through with whatever you were asking for? You could even ask somebody who isn’t familiar with the marketing campaign if they understand what you’re aiming for.
Sometimes it’s not about the message you’re creating and it’s more about how you’re delivering it. You could have the best copy and it might completely flop because you didn’t get it to your audience in the right way. For example, if you’re trying to reach an audience of mainly baby boomers, your first choice to reach them probably wouldn’t be snapchat. However, if you were trying to reach a group of teens with your message, snapchat might be the way to go. Figure out what makes the most sense. Also, don’t forget that you can tie in different parts of your marketing campaign to different channels.
There’s no denying that we live in a digital world; maybe that’s why there’s still something so unique about receiving snail mail. Sure, mail doesn’t have all of the functionality that a website can provide, or an email—but it does provide a refreshing marketing approach that has stood the test of time. Check out these tips to make sure your direct mail piece gets noticed and, more importantly, acted on.
First impressions are everything. It’s a fact that our eyes are drawn to the unusual. Normal envelopes come in white, but your direct mail piece can be any color under the rainbow. If it sticks out, it has a better chance of being picked up and examined. But be warned—you should pick your colors with a purpose. Don’t simply choose the most obnoxious color because you can. Pick a color that makes sense, yet also stands out from the crowd.
The wonderful thing about direct mail pieces are that they can come in all different shapes and sizes. Sure, you can send out a normal-sized postcard. There’s a time and place for beautifully executed and timeless mail pieces. But if you’re going for a wow-factor, try a size that sticks out from the rest of the mail, or a cutout shape that makes sense. Added bonus—if your direct mail piece can double as something with functionality, like a magnet, it’ll have added staying power. That’s just one idea. Be creative!
In the fast-paced world we live in, people don’t take the time to read long blocks of text. That’s why your direct mail piece should use the least amount of words as possible to convey your information. You can always add a URL to get people from your direct mail piece to a page on your website that has more information. Always include a next-step for your audience somewhere on the direct mail piece. Tell them exactly where to go to make the next-steps happen. Think of your direct mail as a vessel to get your audience to your desired next-step.
Direct mail does cost money to create, print and mail. As with every marketing effort, you should make sure that the return on investment is worth it. Simply put, if you think the direct mail piece will get you more business or provide more worth than it costs to create, keep moving full-steam ahead.